The physical manifestations of your brand are often one of the most powerful tools when it comes to developing good brand awareness for your business. Whilst this is true many make the mistake of investing in a lot of promotional items for trade fairs that are often thrown away as quickly as they are acquired by potential customers.
The same is not true for custom paper bags. If you are a retailer of any kind with a physical store, then custom paper bags are a great way to get your promotional items to customers through a product that they can reuse in the future. This is why you need to take advantage of your bagging system, by offering custom paper bags to customers rather than your run of the mill wholesale ones. But what exactly are the different changes you can make on a custom paper bag?
- You have control over the logo and branding on the bag
Getting your branding on a custom paper bag will help you stand out from the competition. Adding the logo to your bag will help strengthen your brand and increase the chances of your branding getting out there. Whilst this is a great marketing opportunity, you need to make sure the design is professional and fits in with the overall style of the bag. Do not make the design too big or too small as this could detract from the promotional objective.
- You can change the style and colour of the handle
In addition to the creative control you have over the logo design on the custom paper bag, you can also change the handle to meet your marketing objectives. Whilst wholesale products will often offer only one type of handle, custom paper bags allow you to create handles from different materials with a wide range of colour options to match the aesthetic of the rest of the bag. Just make sure to pick a material and colour that will complement your logo whilst also offering good functionality.
- You can develop promotional copy for the exterior of the bag
Copywriting is a key skill in many areas of marketing and one possible area where you may be able to get ahead of the competition is with the copy on a custom paper bag. Carefully chosen words could be used to convey a promotional message on a new sale season or a playful tagline that works with the overall branding of the business. Make sure you are economical with your words as the potential real estate for the copy on a custom paper bag is much smaller than in other online and offline mediums.
Make sure every custom change has been made for a marketing purpose
So, there you have it. Hopefully, we have enlightened you on some of the different options you have when it comes to customising paper bags. However, you need to avoid the common pitfall of change for change’s sake. Make sure all the features of the custom paper bag have been added to serve a particular marketing purpose. This will make investing in them worthwhile for your business in the future.