With over 12.3 million subscribers on YouTube, web video producer Marques Braunlis, tech reviews can have a significant impact on consumers and are worth keeping an eye on for trends. Millions of people across platforms rely on Marquez’s reviews and tune in to his Waveform podcast, where he discusses the latest technologies to hit the market.
Sara Ditshi is a Dallas-based influencer specializing in docu-series, tech reviews, and vlogs. If you’re looking for vlogs, tech reviews, and docu-series, you should subscribe to Saras’ YouTube channel, where he has over 765,000 subscribers. He makes videos that are as informative as they are fun, mostly about robotics but also other tech topics for his 3.4 million subscribers.
Siraj is a data scientist and YouTuber who posts and streams AI, science, math, technology, and tech business advice to his over 700,000 subscribers. Its USP is that it explains the technology to the average consumer in an easy to understand way.
Its technical content includes unboxing, reviews, and side-by-side comparisons. Whether it’s the latest technology, “explaining” what a product does, or watching interviews with celebrities like Bill Gates and Elon Musk. Or there are fun behind-the-scenes reviews, videos of him breaking down devices to show how they work, and more nostalgic “retro tech” YouTube playlists that simulate sad days. Linus is a tech presenter, video producer, and advertiser who typically creates content based on product and tech reviews, as well as the occasional vlog and PC development guide.
Born and raised in Brazil, Phil is also a major technology influencer with 48,700 followers. After moving to America, he creates compelling video content to help his audience use technology to their advantage.
Intel has partnered with countless tech influencers over the years to test and analyze its latest technologies, but the company hopes to expand its audience with new collaborations like this one. Sponsored and promoted content, gadget reviews, product comparisons, technical content or unboxing videos – no matter which strategy you choose, you’ll get great results with the right tech influencer. Additionally, the right influencers can make your brand’s penetration in the tech industry smoother by sharing knowledge, engaging and engaging consumers.
Other influencers include independent analysts, who often only focus on a particular technology or market segment, compared to large analytics firms covering the entire landscape. Big tech companies often have a dedicated person or even a team with the title of “Relationship Analyst” to perform tactical tasks such as conducting research, providing information to influencers about the company, arranging meetings, etc.
This should not be confused with influencer marketing, which in the consumer space usually means targeting bloggers and consumers who will write reviews or maybe get someone like the Kardashians to endorse your products. There is a group of influencers on social media who are passionate about technology, they share their knowledge that serves to meet people’s demand for technological innovation. It’s not just influencers who are gaining popularity on social media with their tech content. Many people want first-hand information, which is why Instagram accounts owned by big tech companies are thriving.